Building in Public Without the Performance
Building in public has become a thing. There’s a whole genre of it — daily updates, follower counts, revenue milestones posted like scoreboards, the journey from zero to whatever. I’ve watched a lot of it. Some of it is useful. A lot of it is a content format that uses building as its subject matter. I want something different. I want the practice without the performance. What the Practice Is The actual reason to build in public — stripped of audience-building — is that it forces you to articulate what you’re doing. ...